Home - GEO Roadmap

GEO/AEO sales software 
for marketing agencies.

Create & sell strategies purpose built for

The AI gold rush is here.

Search is moving to AI. Your clients' customers are asking ChatGPT, Claude, Perplexity and Gemini for recommendations, and your clients are desperate to show in the responses.

GEO is the new SEO.

Your clients have spent years chasing Google. Now their customers have moved on. The agencies that adapt first will own the next decade of retainers.

The average SME has spent over $180,000 on SEO in the last decade.
That same budget is now moving to AI visibility. Are you positioned to capture it?

Based on an average SME SEO spend of $1,500/month over 10 years. Source: Consultus Digital, 2025

Our roadmaps have generated $2,345,678

in opportunity for our clients.

Ready to start selling GEO?

2x FREE Audits. 1x FREE Roadmap.

SO MANY ABBREVIATIONS

GEO. AEO. AIO. LLMO.
What does it all mean?

Right now, the industry is scrambling to name what's happening. GEO, AEO, AIO, LLMO — different acronyms, slightly different emphases, but all pointing at the same shift.
AI is becoming the primary way people find businesses. 

This isn't the first time. Back in the early 2000s, there was SEM, web positioning, organic search optimisation, and half a dozen other terms jostling before the market settled on SEO. The others are largely forgotten now. One name won. The same consolidation is coming.

/dʒiː.iː.əʊ/ abbrev.

GEO

Generative Engine Optimisation

NOUN | DIGITAL MARKETING

The practice of optimising a brand’s digital presence to be discovered, cited, and recommended by AI-powered search engines and large language models, including ChatGPT, Claude, Gemini, and Perplexity. Widely considered the most comprehensive and commercially adopted term in the field.

“We asked ChatGPT to recommend a plumber in a particular suburb of Chicago. It named three businesses. None of them were our client, despite them being one of the largest operators in the region.”

p.22 aeon — aesthetic

AEO

Answer Engine Optimisation

/eiː.ɔː/ abbrev.

NOUN | DIGITAL MARKETING

The practice of structuring website content so that AI assistants and voice search engines can extract and surface it as a direct answer to user queries, without requiring the user to click through to a webpage. Closely related to GEO, with particular emphasis on structured data and FAQ formats.

“After implementing AEO principles, the business began appearing as the cited source when users asked Google’s AI Overview ‘what is the best accountant in Bristol.’”

p.19 aio — airborne

AIO

AI Optimisation

/ei.aɪ.əʊ/ abbrev.

NOUN | DIGITAL MARKETING

A broad, catch-all term for the practice of making a brand’s online presence more legible, accessible, and recommendable to AI systems. Often used by practitioners who prefer not to commit to a more specific acronym. Encompasses technical, content, and entity-related optimisation work.

“We searched for the best physiotherapist in Denver. The AI listed five clinics. Our client wasn’t mentioned once. That’s when we realised AIO wasn’t optional anymore.”

p.537 llma — load

LLMO

Large Language Model Optimisation

/ɛl.ɛl.ɛm.əʊ/ abbrev.

NOUN | DIGITAL MARKETING / AI

The technical discipline of optimising brand content, schema, and data structures specifically to improve how large language models represent, cite, and recommend a brand in their outputs. More technical in orientation than GEO, often used in AI and developer communities.

“My assistant uses Claude to shortlist suppliers before I ever see them. LLMO isn’t a technical exercise — it’s whether you exist in that output or not.”

sforzando = shade

SGE

Search Generative Experience

/es.dʒiː.iː/ abbrev.

NOUN | DIGITAL MARKETING / AI

Google’s original internal term for the AI-generated summary that appears at the top of certain search results, now largely superseded by “AI Overviews.” Optimising for SGE involves structuring content so it is selected as a source for Google’s AI-generated responses rather than appearing only in traditional blue-link results.

“The SEO team noticed that traditional keyword rankings had less impact on traffic once SGE summaries began appearing, prompting a rethink of their entire content strategy.”

galaxy = gauge

GAIO

Generative AI Optimisation

/dʒeɪoʊ/ abbrev.

NOUN | DIGITAL MARKETING / AI

A hybrid term combining “generative AI” with traditional optimisation language. Used predominantly in enterprise and consulting contexts to describe the broader strategic practice of aligning brand content, digital infrastructure, and knowledge graph signals with the requirements of generative AI systems.

“A customer told us they’d asked Perplexity to compare landscaping companies in the area. We came up third. That conversation was the moment we started taking GAIO seriously.”

As of early 2026, GEO is generally accepted as the leading term.

Wikipedia lists GEO as the primary entry, with AEO, AIO, LLMO and rest treated as variants. When Wikipedia picks a winner, the argument is usually over.

From cold prospect to signed retainer.

Three steps. One complete sales pipeline.

1

The Audit

Run a live AI diagnostic on any prospect's domain in under two minutes. A branded, one-page PDF shows them exactly where they're invisible to AI, with your agency's logo on the cover. Send it cold. It opens doors nothing else does.

2

The Discovery

An AI strategist leads your prospect through a consultative session, drawing out their business goals, ideal customers, and competitive positioning. This is what separates GEO Roadmap from every generic scanner on the market. The prospect feels heard. The output is genuinely bespoke.

3

The Roadmap

A comprehensive, white-labelled strategic prescription combining the Audit data with the Discovery transcript. Deeply technical. Immediately actionable. You put a price on it, present it, and let the document do the closing. Prospects don't read it and think "I could do this myself."

Our users are currently

achieving

33%

of Audits result in a Roadmap

33%

of Roadmaps result in a Sale

$12k

Average value of a closed GEO retainer

Every other tool looks backwards.
We look forwards.

Semrush tells you what happened last month. We give you the strategy to win tomorrow and do it all.

Capability	Audit Tools	Ahrefs	Semrush	GEO ROADMAP
SEO is the Priority
GEO is the Priority
White-labelled to your agency
Built to sell, not report
Consultative discovery
Delivers a bespoke strategy
Clients cannot subscribe themselves
Designed to close retainers
Pricing hidden to protect your margins

Try it on a real prospect
before you spend a penny.

Every new partner account includes two free Audits and one free Roadmap. Run them on a real prospect or existing client. No credit card required, no commitment.

Partner pricing

GEO Roadmap is exclusively available to verified marketing agencies. Pricing is only visible to approved partners. This protects your ability to charge a significant premium for implementation.

Starter

For boutique agencies building their first GEO pipeline

Growth

For agencies with a dedicated sales motion

Scale

For 50+ person agencies running high-volume pipelines

2 free Audits and 1 free Roadmap included. No credit card required.

Stop losing ground.

Start closing deals.

Apply for partner access. Two free Audits and a Roadmap are waiting.

GEO/AEO sales software for marketing agencies.

Create & sell strategies purpose built for

The AI gold rush is here.

GEO is the new SEO.

The average SME has spent over $180,000 on SEO in the last decade.That same budget is now moving to AI visibility. Are you positioned to capture it?

Our roadmaps have generated $2,345,678

Ready to start selling GEO?

GEO. AEO. AIO. LLMO. What does it all mean?

GEO

Generative Engine Optimisation

AEO

Answer Engine Optimisation

AIO

AI Optimisation

LLMO

Large Language Model Optimisation

SGE

Search Generative Experience

GAIO

Generative AI Optimisation

As of early 2026, GEO is generally accepted as the leading term.

From cold prospect to signed retainer.

1

The Audit

2

The Discovery

3

The Roadmap

Our users are currently

achieving

33%

33%

$12k

Every other tool looks backwards.We look forwards.

Try it on a real prospect before you spend a penny.

Partner pricing

Starter

Growth

Scale

Stop losing ground.

Start closing deals.

Free Trial. Agencies Only

FREE TRIAL INCLUDES:

Pricing is intentionally hidden from this page.

GEO/AEO sales software 
for marketing agencies.

The average SME has spent over $180,000 on SEO in the last decade.
That same budget is now moving to AI visibility. Are you positioned to capture it?

GEO. AEO. AIO. LLMO.
What does it all mean?

From cold prospect to signed retainer.

Every other tool looks backwards.
We look forwards.

Try it on a real prospect
before you spend a penny.