White-Label and Reseller Terms

Effective Date: 1 June 2026
Published by: GEO Roadmap Limited, 72 Taharoto Road, B:HIVE Building (Level 1), Takapuna, Auckland 0622, New Zealand
Contact: legal@georoadmap.ai

These White-Label and Reseller Terms (“Reseller Terms”) govern how Subscribers may present, brand, and commercially deploy Platform Outputs (Audits, Roadmaps, and related materials) to their own clients. These Reseller Terms are incorporated into the Terms of Service and should be read alongside them.

The Platform is built specifically for marketing agencies to generate and sell GEO strategy services to their clients. These Reseller Terms reflect and protect that model.

1. White-Label Licence

GEO Roadmap grants each Subscriber a non-exclusive, revocable, non-transferable licence to:

• Present Platform Outputs under the Subscriber’s own brand name, logo, and visual identity;
• Remove or replace the GEO Roadmap wordmark and logo from Platform Outputs using tools provided within the Platform (or as otherwise agreed);
• Deliver white-labelled Platform Outputs directly to clients as part of a paid or unpaid engagement;
• Price and package white-labelled Platform Outputs at the Subscriber’s own discretion.

2. Permitted Commercial Use

Subscribers may:

• Charge clients for Platform Outputs (whether on a project basis, retainer, or otherwise) at any price the Subscriber determines;
• Bundle Platform Outputs with their own services, such as implementation, content strategy, or ongoing GEO management;
• Use Platform Outputs as a sales enablement tool to secure new client engagements;
• Use the GEO Roadmap name and product category description (“GEO Roadmap”) in client-facing materials to describe the type of document being delivered, provided this does not imply the client can access the Platform directly.

3. Restrictions

Subscribers must not:

• Sub-license the Platform itself (as distinct from Platform Outputs) to any third party, including clients;
• Allow clients or third parties to access the Platform directly using credentials issued to the Subscriber;
• Represent to clients that Platform Outputs were produced entirely by the Subscriber’s proprietary technology, where the intent or effect of such representation is to fraudulently misrepresent the nature of the work;
• Resell access to raw API outputs or Platform data in a way that reproduces or proxies the core functionality of the Platform for a competing product;
• Alter Audit scores, quantitative benchmarks, or any data presented as objective measurement within Platform Outputs.

4. Disclosure

GEO Roadmap does not require Subscribers to disclose to their clients that Platform Outputs are produced by GEO Roadmap software. Subscribers are entitled to present white-labelled outputs as part of their own service offering.

However, Subscribers must ensure that their client-facing representations comply with applicable consumer protection and fair trading laws in their jurisdiction. GEO Roadmap takes no responsibility for any misrepresentation made by a Subscriber to their clients.

5. Client-Facing Disclaimers

Subscribers are responsible for ensuring that any disclaimers necessary under applicable law are included when presenting Platform Outputs to clients. In particular, Subscribers should consider including a disclaimer that:

• The analysis is based on automated assessment of publicly available website data;
• Outcomes depend on correct implementation and are subject to third-party AI system behaviour;
• Results are not guaranteed.

GEO Roadmap’s standard output templates include a disclaimer in the footer. Subscribers who customise templates are responsible for preserving or replacing that disclaimer appropriately.

6. Intellectual Property in White-Labelled Outputs

White-labelling does not transfer intellectual property in the Platform’s methodology, scoring framework, or output structure to the Subscriber. The Subscriber’s own branding, copy, and visual additions to the output remain the Subscriber’s property.

GEO Roadmap retains the right to reference, in aggregate and de-identified terms, the commercial results achieved by Subscribers using the Platform (for example, for marketing purposes), but will not identify any Subscriber or Client Domain without express written consent.

7. Termination of Reseller Licence

The white-label licence granted under these Reseller Terms terminates automatically upon termination of the Subscriber’s account. Following termination, the Subscriber may continue to use Platform Outputs already generated and delivered to clients in accordance with the licence in clause 6 of the Terms of Service, but may not generate new outputs.